Get On Base.



Baseline’s unique combination of extensive experience and startup attitude creates a collaborative environment in which we strive to customize our services to the specific needs of every project.


Andy Jones founded Baseline Theatrical in 2014 as a full service general management office for the theatre, after ten years on the management teams of Rent, Avenue Q, and In The Heights . Nick Lugo joined Base­line direct from managing the National Tours of Rent: The Broadway Tour, Mamma Mia!, and The Book of Mormon.

Choosing a general manager is an important first step toward the success of a show for any producer. Whether brought on early in the development stage or when a show is cooked and ready to serve, Baseline provides services and guidance in financial management, long-term production planning, employee management and contracting, negotiating theatre deals, hiring necessary vendors, creating and implementing marketing initiatives, and basically anything else.

Let’s work together.